Apple's iAd looks to be well thought out, looks very easy toadd to applications, and
provides an additional way for developers topotentially generate revenue.
But as of today anyone who is a registered Apple iPhonedeveloper
(cost - only $99 per year) can watch all the WWDCtalks, and can download the
slides and sample code.
http://developer.apple.com/videos/wwdc/2010/
Session 112 is "Integrating Ads with iAd
iAds combine the emotion of TV advertising with the interactivity ofInternet advertising, giving advertisers a dynamic and powerful new wayto bring motion and emotion to mobile users. iAd will kick off withmobile ad campaigns from leading global brands including AT&T, BestBuy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney,Liberty Mutual Group, Nissan, Sears, State Farm, Target, TurnerBroadcasting System, Unilever and The Walt Disney Studios. Apple hasiAd commitments for 2010 totaling over $60 million, which representsalmost 50 percent of the total forecasted US mobile ad spending for thesecond half of 2010.*“iAd offers advertisers the emotion of TV with the interactivity ofthe web, and offers users a new way to explore ads without beinghijacked out of their favorite apps,” said Steve Jobs, Apple’s CEO.“iAds will reach millions of iPhone and iPod touch users—a highlydesirable demographic for advertisers—and provide developers a new wayto earn money so they can continue developing free and low costapplications.”
“iAd will allow Citi to reach millions of people on their iPhone andiPod touch,” said Lisa Caputo, executive vice president and CMO,Citigroup. “iAd gives us a remarkable level of creativity for creatingads to connect with our current and future customers in a moreinteractive style than ever before.”
“iAd is going to revolutionize mobile advertising,” said Rob Master,North American media director, Unilever. “With iAd, we’ve been able tocreate some of our most powerful and compelling ads ever. iAd is theperfect mobile format to reach and engage with our customers.”
iAd, which is built into iOS 4, allows users to stay within theirapp while engaging with the ad, even while watching a video, playing agame or using in-ad purchase to download an app or buy iTunes® content.
Developers who join the iAd Network can easily incorporate a varietyof advertising formats into their apps. Apple will sell and serve theads, and developers will receive an industry-standard 60 percent of theiAd Network revenue, which is paid via iTunes Connect.
iAds require iOS 4, which will be a free software update via iTunes9.2 or later for iPhone and iPod touch customers. iOS 4 will work withiPhone 3G, iPhone 3GS, iPhone 4, and second and third generation iPodtouch (late 2009 models with 32GB or 64GB).
*Percent of forecast based on an annual run rate basis, starting onJuly 1. US Mobile Display Advertising forecast from the report by JPMorgan, “Nothing But Net—2010 Internet Investment Guide,” January 3,2010.
Apple ignited the personal computer revolutionwith the Apple II, then reinvented the personal computer with theMacintosh. Apple continues to lead the industry with its award-winningcomputers, OS X operating system, and iLife, iWork and professionalapplications. Apple leads the digital music revolution with its iPodsand iTunes online store, has reinvented the mobile phone with itsrevolutionary iPhone and App Store, and has recently introduced itsmagical iPad which is defining the future of mobile media and computingdevices. |
