<br/>SEO organic ranking expert needed to:<br/><br/>a) increase organic search ranking using best practices including, inbound-outbound links and internal link building, keyword research, directory submissions, content analysis and improvement, Google Analytics, improve sitemap, analyze and correct any existing site errors.<br/><br/>b) improve conversion rates and useability including a/b split and/or multivariate testing and Google Website Optimizer.<br/><br/>Must have excellent verifiable references and be able to demonstrate a successful track record with Google Guidelines and best practices. Preferred university/college degree in related field.<br/><br/>The sites that need work are for a law firm and the primary goal of the sites is lead generation. The sites are currently accessible with CMS.<br/><br/>There will be ongoing additional projects for the perfect candidate that produces successful results.