The project entails building the following:
Website that will allow a user to sign up for a monthly shopping club
Homepage will have a user login
People that are not members will submit their email address asking for a login to become a member

Once logged in, users answer a series of survey questions to be categorized in a specific bucket. They can opt out of answering survey questions and simply be put in that bucket.

They will then put in their credit card information and be charged monthly a given rate. Each month they are sent product in exchange for payment. At any month they can have the option of opting out and not being charged.

Once they login, they will be able to see past merchandise sent to them. Additionally, they will be able to see detailed information on the product that was sent to them. Lastly, they will be able read blogs, articles and material that is tailored towards the bucket they are in.

On the backend, need integration into an accounting system, crm database to house customer information, email marketing capabilities. Additionally, need to have a backend CMS that allows site admin to easily change aspects on the site. Also, need an easy to use blogging administration that allows blogging content to easily flow to the buckets on the site.

Site must look incredibly slick, fun and fresh. UI and UX is key here! Look should really blow people away.